The ADDY Blog

Size Doesn't Matter - Really

2010-11-19T13:45:00.000-08:00

When it comes to judging, your company identity is never revealed during the judging process. All entries are identified only by an entry number.

Creative entries from independent freelancers and small studios are placed alongside the Valley's industry giants and judged anonymously within each category. Creativity is the only consideration in this competition.

It's true! Size really doesn't matter.

It's ADDY Entry Time Again!

2010-11-19T13:29:00.000-08:00

You have to enter in order to win! The Online Entry & Judging software is a user-friendly Web-based solution for entering, administering and judging the ADDY competition. It provides one central location for submitting, processing and judging all entries.

If you entered in prior years, you’ll still need to register again this year. From the ADDY entry website page, just click on "I am a professional" or "I am a student" to register with your email address and create a password.

First, you’ll need to review the category list to find where your work should compete, and then follow the simple drop-down menus to enter your information. Make sure you credit all the members of your creative team so that they will be recognized properly in press releases and other winner publications. Be sure to review the rules and categories guidelines for additional information about entering your work.  

Note: When entering your work in the competition software, be sure to temporarily disable any pop-up blockers you may have set on your computer.

Entry Fees
National Categories:
Single entries: $85 for members; $140 for non-members; $25 for students
Campaign entries: $105 for members; $160 for non-members; $25 for students

Local-only Categories:
Single entries: $60 for members; $120 for non-members
Campaign entries: $80 for members; $145 for non-members

ADDY Entry Envelopes
Also, a reminder that you can pick up your ADDY entry envelopes at multiple locations during regular business hours until Wednesday, Dec. 8th:

McMurry, 1010 E. Missouri, Phoenix, AZ 85014
Thomas Reprographics, 817 E. Indian School Rd., Phoenix, 85014
The Art Institute of Phoenix, 2233 W. Dunlap Ave., Phoenix, 85021

If You’re Not an AAF Metro Phoenix Member...

There is a substantial savings in ADDY entry fees for AAF members. Consider joining AAF Metro Phoenix to obtain the member rates for ADDY submissions as well as many other members-only benefits.   Please contact Carol Murphy, Executive Director, at execdirector@aafmetrophoenix.com or call 602-218-5052.

How to Prepare Your Entry

2010-11-19T13:26:00.001-08:00

See That Photo?
It's a handy little guide for how to properly prepare your entries. You can download a PDF version of the guide here and it'll be smooth sailing for everyone on drop off day.

All Entries are Due
Wednesday, Dec. 8
Noon - 6:00 p.m.
McMurry
1010 E. Missouri Ave.
Phoenix, AZ

New This Year
One Less Step!
You do not need to submit a composite CD on entry day with all your images for the ADDYs Gala book. Once judged, winners will be notified of necessary images needed for publication in the winner’s book.

No More Tubes
Also, FYI ... AAF National will not accept any posters in mailing tubes this year. Please just make a print of your poster, billboard or other oversize artwork and place in a regular entry bag.

Students Also Eligible to Enter the ADDYs

2010-11-19T13:26:00.000-08:00

The ADDY competition is open to students too, not just the pros! The AAF Student ADDY Awards Competition is a national awards program designed specially for college students. Work entered at your local level can move up to regional and national judging, just like the work entered by professionals.

Applicants must be enrolled full- or part-time in an accredited U.S. educational institution. Student interns are eligible to enter.

Submit work developed specifically for this competition or from previous projects or student contests (work must be created while the entrant is a student not employed in the advertising industry).

National winning entries may receive the following:

Finalist certificate — great for résumés and portfolios
Prestigious Student ADDY Award for first-place winners
$1,000 cash prize for National Best of Show winner

Subscribe Now!

2010-11-19T12:05:00.000-08:00

The ADDY Blog
Your # 1 resource for the up-to-date news and information on the AAF Metro Phoenix ADDYs. Subscribe to the RSS feed now!

Be Sure to Get Your Entry Envelopes!

2010-11-19T11:25:00.000-08:00

Just a reminder that you can pick up your free ADDY entry envelopes at multiple Phoenix locations during regular business hours until Wednesday, Dec. 8th:

McMurry, 1010 E. Missouri, Phoenix, AZ 85014
Thomas Reprographics, 817 E. Indian School Rd., Phoenix, 85014
The Art Institute of Phoenix, 2233 W. Dunlap Ave., Phoenix, 85021

Judges Selected for 26th Annual ADDY Competition

2010-11-19T11:20:00.000-08:00

The extremely talented folks selected as the official judges for the AAF Metro Phoenix 26th Annual ADDYs are:

DWIGHT DOUTHIT
President & Chief Creative Officer
Douthit Design Group, Houston, TX

Formerly with McCann-Erickson and Benton and Bowles, Dwight Douthit is currently President and Chief Creative Officer of Douthit Design Group Incorporated in Houston, Texas. Douthit started his own company in 1985 at the age of 27.

Douthit's firm is responsible for award winning work for a wide variety of clients nationwide. Douthit has garnered numerous gold medals from the Houston Advertising Federation, and awards from the American Advertising Federation, Dallas Ad League, Dallas Society of Visual Communications, and The Art Directors Club of Houston.

Douthit’s work has appeared in HOW, Print, Art Direction magazines, and was included in Print’s Best Logos and Symbols, Print’s Best Posters, Print’s Best Letterheads and American Corporate Identity. His work was included in the 1990 and 1994 Mead Top 60 and his firm was the first to have multiple pieces featured in Strathmore’s Americana Portfolio series. In 2006, Douthit’s firm was awarded the MOSAIC ADDY from AAF. Douthit has served as Chairman of the AAF National Public Service Committee. He was the District 10 ADDY Chairperson and National ADDY Committee representative in 2007.

CAMERON GALE
Advertising Consultant
New York

Cameron Gale is an advertising consultant with over twenty years experience in branding and b2b and b2c program and gorilla marketing. He's served on a number of boards promoting interests ranging from fine arts to ecology, co-founded a handful of public messaging related ventures, and for ten years owned an advertising agency catering to regional software, technology and sporting goods sectors. Cameron has supported many clients such as Ciber, Inc, National Symphony and Warren Miller Films and donates a substantial percentage of his career hours to nonprofit advocacy. He received his undergraduate education at Virginia Commonwealth University's School of Communication Arts and Design and presently resides in New York.

KIUMARS “Q” GOURK
Founder/Creative Director
Animal Creative, San Diego, CA

An art director by trade, he brings a unique and highly desired design aesthetic to advertising, interactive and, of course, design. First house trained at Fallon, he quickly left his mark on clients such as Citi, Lee Jeans, Nikon, Starbucks, Timberland, Timex and United Airlines before moving onto Colle + McVoy and Vitro Robertson, where he was unleashed to go completely wild on Minnesota Office of Tourism, Red Wing Shoe Company, Cobra Golf and Taylor Guitars. Shortly after making tracks to the west coast habitat, he founded Animal in order to make his profession take on a more personal nature, where the chill environment allows him to freely communicate with clients using playful head butts and the several different languages he’s fluent in. He also enjoys surfing when his fellow Animals allow him to go outside. Q’s captivating work has been spotted in many significant award books domestically, including One Show, Communication Arts, The Obies (outdoor), PRINT and HOW.